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Advertising vendors compete against each other for publishers’ attention. At the same time, Ad Tech companies every day come up with shiny new solutions. Their goals, like in any business are to increase their revenue. With our market intelligence and years of experience in monetizing digital real estate, we take the guesswork out of advertising and orchestrate your operations for peak performance so that you can maximize your revenue.

Every ad impression is precious. Running a supply-side advertising process that yields the highest revenue, impression-by-impression, involves building an advertising stack that is constantly evolving with the changing market. Our approach to creating a robust and sustainable advertising architecture involves integrating new technology and techniques, finding the right buyers, efficiently managing the supply-side technology, and most importantly making all these decisions based on analytics and the market.

What We Do

Monetization Strategy

  • Identify issues and untapped opportunities
  • Find solutions to deliver on set expectations and requirements
  • Define short term and long term plans
  • Tactical planning based on upcoming monetization technologies and standards

Ad Stack Management

  • End-to-end AdServer management
  • Header Bidding management
  • Ad stack upgrades and new integrations
  • Troubleshoot ad serving issues
  • Monetization partner management
  • Ad quality control

Performance Tuning

  • Standard parameters monitoring for timely alerts and optimization
  • Case testing: User interface, ad position, and events
  • Granular performance monitoring by:
    URL, content type, traffic source, viewability, demand partner, placement, monetization type, session, device, geo
  • Auction data testing to find optimal bidding configuration

Business Intelligence

  • Data Collection, Cleansing & Validation
  • Unified reporting and analytics
  • Custom Visualization on:
    • - Tableau
    • - Power BI
    • - Google Data Studio
Our Scale
400+

Websites and Apps

custom monetization setups exclusively managed by Ascendeum

36+

Close Working Partnerships

Google, Appnexus, Facebook, Amazon, OpenX, Index Exchange, Rubicon, Pubmatic

9 billion+

Monthly Ad Impressions

across all clients

$6 million+

Monthly Advertising Revenue

across all clients

How We Work With Our Clients
  • We encourage client participation in the overall strategy and management
  • We promote solutions that allow clients to own and control their monetization infrastructure
  • We maintain complete transparency while managing ad-tech vendors on behalf of our clients
  • We encourage direct partnerships between the client and ad-tech vendors
  • 24x7 connectivity with assigned team members through IM, email, and phone
  • Our engineers are always available to assist our clients in technical situations

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