Advertising vendors compete against each other for publishers’ attention. At the same time, Ad Tech companies every day come up with shiny new solutions. Their goals, like in any business are to increase their revenue. With our market intelligence and years of experience in monetizing digital real estate, we take the guesswork out of advertising and orchestrate your operations for peak performance so that you can maximize your revenue.

Every ad impression is precious. Running a supply-side advertising process that yields the highest revenue, impression-by-impression, involves building an advertising stack that is constantly evolving with the changing market. Our approach to creating a robust and sustainable advertising architecture involves integrating new technology and techniques, finding the right buyers, efficiently managing the supply-side technology, and most importantly making all these decisions based on analytics and the market.

What We Do

Monetization Strategy

  • Identify issues and untapped opportunities
  • Find solutions to deliver on set expectations and requirements
  • Define short term and long term plans
  • Tactical planning based on upcoming monetization technologies and standards

Ad Stack Management

  • End-to-end AdServer management
  • Header Bidding management
  • Ad stack upgrades and new integrations
  • Troubleshoot ad serving issues
  • Monetization partner management
  • Ad quality control

Performance Tuning

  • Standard parameters monitoring for timely alerts and optimization
  • Case testing: User interface, ad position, and events
  • Granular performance monitoring by:
    URL, content type, traffic source, viewability, demand partner, placement, monetization type, session, device, geo
  • Auction data testing to find optimal bidding configuration

Business Intelligence

  • Data Collection, Cleansing & Validation
  • Unified reporting and analytics
  • Custom Visualization on:
    • - Tableau
    • - Power BI
    • - Google Data Studio
Our Scale

Websites and Apps

custom monetization setups exclusively managed by Ascendeum


Close Working Partnerships

Google, Appnexus, Facebook, Amazon, OpenX, Index Exchange, Rubicon, Pubmatic

11 bn+

Global Ad Impressions

monthly across all clients

$10 mn+

Global Advertising Revenue

monthly across all clients

How We Work With Our Clients
  • We encourage client participation in the overall strategy and management
  • We promote solutions that allow clients to own and control their monetization infrastructure
  • We maintain complete transparency while managing ad-tech vendors on behalf of our clients
  • We encourage direct partnerships between the client and ad-tech vendors
  • 24x7 connectivity with assigned team members through IM, email, and phone
  • Our engineers are always available to assist our clients in technical situations

Company Pages



Ascendeum is your one-stop partner for business intelligence and managed operations. Our hands-on team of consultants and operations engineers have delivered consistently on a plethora of projects as wide-ranging as programmatic advertising, marketing


Each company defines its marketing operations through different processes and functions. We see demand-side strategy and operations as a comprehensive, consultative process that involves finding opportunities and problems, and fixing them with
Advertising Tech

Advertising Tech

Technology in the digital advertising space is fast paced and evolving at lightning speed. Competing effectively requires every company to constantly transform itself with the latest industry trends and standards. Whether you
Advertising Tech


Advertising vendors compete against each other for publishers’ attention. At the same time, Ad Tech companies every day come up with shiny new solutions. Their goals, like in any business are to


Business leaders who believe that change is critical to staying relevant in this fast-changing digital landscape count on Ascendeum. Ascendeum is an on-demand dream team positioned to answer the needs of Internet
About Us

About Us

Ascendeum is a combination of a core team of highly experienced research-driven project managers and approved vendors from various fields across the digital landscape. Together we serve our clients both through strategic
About Us